Canadian packaging, hygiene products maker launches new strategy


New objectives Canada’s Cascades, a company specialised in sustainable recycling, hygiene and packaging solutions, has unveiled its 2022-2024 strategic update that commits to leveraging the firm’s asset base and product portfolio to accelerate value creation and enhance profitability, the business said in a statement.


“The strategy also introduces new financial targets focusing on free cash flow generation and a plan to improve profitability of its Tissue Group,” according to Cascades.


Our plan aims to generate value for shareholders, accelerate profitability improvement and strengthen our tissue business, all while continuing to prioritize sustainability, which has been at the core of our strategy since we started business,” said Mario Plourde, the company’s president and CEO. Cascades is an integrated company with strong assets to fuel future profitable growth, and I am confident we have the right team and the right experience to execute on our plan that aims to generate $5 billion of revenue in 2024.”